Seasoned marketing expert
I help ambitious startups define & achieve go-to-market success early.
Together, let's position marketing as a strategic lever of growth and get your startup ready for your next fundraise.
Work with me
Accelerate revenue growth
Improve customer acquisition & retention
Elevate brand awareness
Navigating early-stage startup marketing
For early-stage startups, it's all about maximizing limited resources for the most significant impact. Generally, most high-impact marketing initiatives for these stages, fall in these three buckets:
Past companies & clients I’ve worked with:
Website Strategy,
Design & Development
Having a strong website is crucial for early-stage startups because first impressions are everything. A professional website establishes credibility and legitimacy, helping you build trust with potential customers. It can also help capture leads, providing valuable contact information and customer insights .
If you are on a tight budget, don’t worry! I can make your website look like you have Series D funding, even if you’re Seed or Series A. I will execute everything from website strategy, copywriting, design, and web development on a budget.
Case Studies
Case studies are crucial for early-stage B2B startups as they provide social proof, establish credibility and trust, and validate the startup's business model. By showcasing tangible results, success stories help potential customers have a better understanding of how the product could work for their own business.
Marketing Collateral
Sales collateral may feel like a “nice-to-have” for early-stage startups but it can really help differentiate startups from competitors and scale efforts efficiently. When a potential customer asks for follow up material, you want your start well designed collateral that will establish trust and make it easy to be shared internally.
Growth Marketing
Referral Program Development
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Strategic Partnership Program
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Activation Flow Optimization
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Cold Email Optimization Campaign
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Develop & optimize web conversion
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Craft a lifecycle marketing strategy
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My previous positions
Sword Health
Head of GTM
Current
Luminai
Head of B2B Marketing
Current
Frame Wellness
Founder and CEO
2019-2022
Snapchat
Marketing
2016-2019
Google/YouTube
Google/YouTube
2014-2016
DivvyDown
Co-Founder
2013-2014
Ogilvy & Mather
Marketing strategist
2011-2013
Ready to get your product into the hands of real users?
Together, let's position marketing as a strategic lever of growth and get your startup ready for your next fundraise.
Work with me
Accelerate revenue growth
Improve customer acquisition & retention
Elevate brand awareness